Dr. Sekappa N Makkalageri, Associate Professor, Dayananda Sagar Business School (DSBS), Bangalore, Karnataka
Abstract
Post COVID Medical tourism is at a junction scenario. The industry is still using data, information, concepts, and processes that were developed more than 2-decade years ago. The medical tourism industry has not progressed significantly, assuming innovations widely available in other sectors. Still, medical centres are focused on they are the best & they feel that “I am the best, come to me” rather than “why will a consumer choose them”; OR “send me a WhatsApp” rather than “understand Customer Experience/Journey” that will help attract them to the centre. In this article covered eco-system creation in the field of medical tourism & Health Care industry, using the different stake holders like Hospital, Consultants and International patients, in these connections how hospitals, Agents (Consultants) can add value to the medical facility to attract more patients from the abroad.
Keywords: KSTDS, MT, LLP and Health Tourism (HT).
Citation of this paper: Makkalageri, S. N. (2024). Revamping the Tourism and Hospitality Industry in Karnataka through Enhanced Customer experience. VLEARNY Journal of Business, 1(1), 15–24. https://doi.org/10.5281/zenodo.10540664
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