Dr. Sumit Saha, Associate Professor, Dayananda Sagar Business School (DSBS), Bangalore, Karnataka, India
Abstract
Air India’s Remarkable Turnaround Under Tata Sons. A year after Tata Sons acquired Air India from the government, the airline has doubled its average daily revenue, a testament to the remarkable progress that has been made in a very short space of time.
The transformation plan, named “Vihaan.AI”, is focused on re-establishing Air India as a world-class global airline with improved customer service, technology, product offering, reliability, and hospitality.
Under the leadership of Managing Director and Chief Executive Officer Campbell Wilson, Air India has set out to create an airline that ranks among the best in the world and proudly represents the new India on the global stage.
This ambitious turnaround is one of the most significant in international aviation history, and Wilson has praised his employees for their dedication and hard work in making it a reality.
Wilson’s message to employees is both inspiring and humbling. He acknowledges the challenges that lie ahead, but he is confident that Air India is on the right track to becoming a truly world-class airline. His words are a reminder of the power of human ingenuity and determination. Air India’s turnaround is a story of hope and resilience. It is a story that shows us that even the most daunting challenges can be overcome with hard work, dedication, and a vision for a better future.
Keywords: Acquisition, Air India, Management, strategy
Citation of this paper: Saha, S. (2024). Air India Acquisition: Eight decades of being Maharaja. VLEARNY Journal of Business, 1(1), 54–65. https://doi.org/10.5281/zenodo.10251524
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