Dr. Kunal Joshi, krajjoshi1@gmail.com
ABSTRACT
This paper is inspired from the current problems Enterprise customers and large institutions face during Renewal of their software licenses. It is observed that the Large Software product companies have been appreciating their renewal costs veryactively and this has resulted in Major clients feeling frustrated on the renewal decisions. The resellers also create issues by not maintaining appropriate back-to-back agreements between In Multiyear AMC contracts, at times Support / renewal costs almost equal new license purchases in case of few Software brands. We are also discussing one real life case where a major nationalized bank landed in a deadlock situation with a Major Tech brand on Support and AMC.
Please note: We are not revealing any names of the parties involved as the case is real life experience and we do not have permission to disclose any names.
Keywords: Software Maintenance, SAAS, Renewal, Technical support, Software AMC, SAAS Maintenance.
Citation: Joshi, K. (2024). Prevailing challenges faced by clients in managing SaaS /software licenses subscription, renewal, and support in B2B. VLEARNY Journal of Business, 1(2), 15–19. https://doi.org/10.5281/zenodo.10885930
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VLEARNY Journal of Business
1 (2) 2024, 15-19, https://vlearny.com/journal/ © VLERNY Technology LLP.