VJB 1.2.5 – VLEARNY

EXPLORING THE DYNAMICS OF JOB SATISFACTION AND EMPLOYEE ENGAGEMENT IN IT/ITES INDUSTRIES

*Nanjaraje S. Urs, Research Scholar, CMR University, Email: nanjarajeurs.17phd@cmr.edu.in; ORCID: 0000-0003-3333-777X

Dr. Sandeep Kumar Gupta, Professor and Deputy Director, CMR University, Email: sandeepkumar.g@cmr.edu.in

Dr. T. Lavanya Kumari, Associate Professor, CMR University, Email: lavanya.k@cmr.edu.in

Dr. Anouja Mohanty, Associate Professor, Presidency University, Email: anouja.mohanty@presidencyuniversity.in

Abstract

The Information Technology (IT) and Information Technology Enabled Services (ITES) sectors have become important drivers of India’s economic expansion and international competitiveness. In recent decades, India has experienced significant progress in these sectors, establishing itself as a worldwide centre for IT and IT-enabled services.

Employee Engagement and Job Satisfaction are of utmost importance in India’s highly competitive IT business. Employees who are engaged demonstrate a high level of commitment and enthusiasm, which leads to increased innovation and productivity. On the other side, people who are content with their jobs help to the retention of outstanding talent, lower turnover costs, and promote a favourable organizational culture. In this competitive industry, where the workforce is crucial, placing importance on Employee Engagement and Job Satisfaction not only attracts highly skilled individuals but also guarantees the capacity of the organisation to adjust and succeed in the global market.

This research study seeks to explore the various aspects of job satisfaction, utilizing information from empirical research, theoretical frameworks, and practical consequences. Additionally, it seeks to offer a thorough evaluation of employee engagement strategies, including their conceptual framework, factors that influence them, results, and their impact on organizational success.

There is a direct correlation (Pearson coefficient .747) between Job Satisfaction and Employee Engagement. Employees are consequently more likely to exhibit emotional dedication when they experience job satisfaction, self-driven, and productive in their responsibilities. Employee engagement has a substantial influence on the performance and growth of an organization. It increases productivity, promotes creativity, and improves customer happiness. Employees that are engaged demonstrate a better level of commitment, motivation, and willingness to make their utmost efforts. This results in enhanced efficiency, superior quality outputs, and overall improved performance. Moreover, fostering a culture of active involvement entices and maintains highly skilled individuals, nurtures a favourable workplace atmosphere, and encourages cooperation, all of which are crucial components for attaining enduring expansion and competitive edge in the current ever-changing company environment.

Keywords: employee engagement, job satisfaction, IT/ITES, service sector, organization behaviour, business sustainability.

For Citation of this paper: Urs, N. S., Gupta, S. K., Kumari, T. L., & Mohanty, A. (2024). Exploring the dynamics of job satisfaction and employee engagement in IT/ITes industries. VLEARNY Journal of Business, 1(2), 34–41. https://doi.org/10.5281/zenodo.10940487

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