*Swapna N.S, Research Scholar, School of Management, CMR University, Bengaluru, India. Email: swapna.ns@cmr.edu.in
Dr. Kanthimathinathan, Associate Professor, School of Management, CMR University, Bengaluru, India. Email: kanthimathinathan@cmr.edu.in
Abstract
The study explores the role of UPI payment applications in improving consumer engagement with brands in the digital economy. The researcher has used primary research involving 300 respondents, the findings offer insights into how businesses can leverage UPI technology to enhance consumer engagement and increase their digital presence.
Keywords: UPI payment applications. Consumer Engagement
Citation of this paper: N S, S., & Kanthimathinathan. (2024). The role of IPI payment applications in enhancing consumer engagement with brands. VLEARNY Journal of Business, 1(4), 33–36. https://doi.org/10.5281/zenodo.14268811
References:
Baghla, A. (2018). VOLUME 5 I ISSUE 4 I OCT. http://ijrar.com/
Chaudhari, C., & Kumar, A. (2021). STUDY OF IMPACT OF THE COVID-19 OUTBREAK
ON DIGITAL PAYMENT IN INDIA. Vidyabharati International Interdisciplinary Research Journal, 12(2). www.viirj.org
Das, A., & Das, P. (2017). Digital Payments in India: The Road Ahead. IEEE Potentials, 36(6), 14–19. https://doi.org/10.1109/MPOT.2017.2737199
Devi, K., & Indoria, D. (n.d.). Digital Payment Service In India: A Review On Unified Payment Interface. In International Journal of Aquatic Science(Vol. 12).
Indoria, D., & Devi, K. (n.d.-a). An Analysis On The Consumers Perception Towards Upi (Unified Payments Interface). International Journalof Aquatic Science.
Indoria, D., & Devi, K. (n.d.-b). An Analysis On The Consumers Perception Towards Upi (Unified Payments Interface). International Journalof Aquatic Science.
Mate Chetan Dattaji Gaikwad, R., & Kapdi Chetan Dattaji Gaikwad, A. (n.d.). IMPACT OF COVID-19 ON DIGITAL PAYMENT USAGE IN INDIA.In UGC Care Group 1 Journal (Vol. 51, Issue 2).
Mrudula Bhimavarapu, V., Rastogi, S., Sharma, A., Mrudula BHIMAVARAPU, V., Kanoujiya, J., & Barge, P. (2022). Financial Inclusion-An Impetus to the Digitalization of Payment Services (UPI) in India. Journal of Asian Finance, 9(9), 191–0203.https://doi.org/10.13106/jafeb.2022.vol9.no9.0191
Neema, K., & Neema, A. (n.d.). UPI (Unified Payment Interface)-A new technique of Digital Payment: An Explorative study. InternationalJournal of Current Research in Multidisciplinary (IJCRM), 3(10), 1–10. https://www.india-briefing.com/news/growth- of-digital-payments-systems-in-india-
Rajendran, G., & Sivabushanan, V. (2022). Central European Management Journal. 30(4). https://doi.org/10.57030/23364890.cemj.30.4.89
Rastogi, S., Panse, C., Sharma, A., & Bhimavarapu, V. M. (2021). Unified Payment Interface (UPI): A digital innovation and its impact on financialinclusion and economic development. Universal Journal of Accounting and Finance, 9(3), 518–530.https://doi.org/10.13189/ujaf.2021.090326
Sankararaman, G., & Suresh, S. (n.d.). Design Engineering A Study on Unified Payment Interface (UPI) Transactions (A Digital Banking Tool)in Chennai City. https://www.researchgate.net/publication/354329531
Abhilasha shukla. (2024), https://doi.org/10.53555/kuey.v30i1.7077
VLEARNY Journal of Business
1 (4) 2024, 33-36, https://vlearny.com/journal/
© VLERNY Technology LLP.