FROM PROFIT TO PLANET: REDEFINING BUSINESS WITH SUSTAINABLE MANUFACTURING
Madhavi Srinivas
Assistant Professor, St. Anthony’s College (Formerly known as Darshan College)
E- mail: madhavisrinivas2510@gmail.com
Evelyn Jancy*
BBA Student, Anthony’s College (Formerly known as Darshan College);
E-mail: eeve994@gmail.com
A Mohammad Farooq
BBA Student, Anthony’s College (Formerly known as Darshan College); E-mail: mohammedfaruq2867@gmail.com
Abstract
Sustainable business and responsible manufacturing are increasingly critical for organizations seeking long-term success. This paper explores the intersection of these two concepts, examining the benefits, challenges, consumer behavior, and best practices for implementing sustainable practices in manufacturing processes. Additionally, it discusses the transformative shift in thebusiness world, where sustainable manufacturing is emerging as a key driver of innovation and long-term profitability.
As global challenges such as climate change, resource depletion, and pollution intensify, the need for industries to adopt eco-conscious practices has never been more urgent. This shift from a purely profit-driven approach to one that prioritizes the health of the planet is redefining how businesses operate. Sustainable manufacturing focuses on minimizing waste, reducing carbonfootprints, and promoting the efficient use of resources throughout the production cycle. The paper examines how these practicesnot only reduce environmental harm but also enhance competitiveness, customer loyalty, and regulatory compliance.
To support these findings, primary data has been collected through questionnaire including manufacturers and consumers. Thisdata provides insights into current trends in sustainable practices and consumer attitudes toward eco-friendly products. Through an analysis of successful case studies and industry best practices, the paper outlines strategies that enable companies to integratesustainability into their core operations without sacrificing profitability.
Ultimately, the discussion provides insights into how businesses can thrive in an era where ecological responsibility and corporatesuccess go hand in hand, offering a roadmap for industries to drive positive change while securing long-term economic growth.
Keywords: sustainability, consumer involvement, primary data, benefits, challenges, best practices, responsible manufacturing
Citation of this paper: Srinivas, M., Jancy, E., & Farooq, A. M. (2025). From profit to planet: redefining business with sustainable manufacturing. VLEARNY Journal of Business, 2(1), 24–32. https://doi.org/10.5281/zenodo.14873902
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VLEARNY Journal of Business
2 (1) 2025, 24-32, https://vlearny.com/journal/
© VLERNY Technology LLP.