Chinmay Shinde
M.Sc. Statistics & Data Science, NSoMASA, NMIMS, Mumbai,
Email: chinmayshinde111.cs@gmail.com
*Dr. Nandini Jagannarayan
Assistant Professor, RJ College of Arts, Science and Commerce, Mumbai-86,
Email: n.jagannarayan@somaiya.edu; ORCID: 0009-0003-5909-0274
Abstract
This research analyses the socio-economic changes in household consumption expenditure in Coimbatore, Tamil Nadu, over the pre-pandemic (2019), pandemic (2020), and post-pandemic (2021) phases. It examines the influence of income, education, occupation, household size, age, and gender on disparities in expenditures related to health, tobacco, and alcohol.
The study uses secondary data from published sources, employing descriptive statistics and regression analysis to assess the influence of socio-economic and demographic variables on purchasing patterns. The comparison from year to year reveals how the pandemic has impacted what individuals care about in their homes.
The data demonstrate that people stopped buying goods they didn’t need during the pandemic and started buying things they did need for their health. Things started to return back to normal after 2020, although people still didn’t smoke or drink as much. Income, occupation, and education were acknowledged as critical factors affecting household recovery and expenditure choices.
The study exclusively utilises secondary data from Coimbatore, perhaps overlooking micro-level fluctuations and behavioural aspects of consumption. Nonetheless, it provides significant insights for the development of evidence-based urban policy and focused welfare measures.
This report offers one of the first district-level examinations of the evolving household expenditure patterns in Coimbatore during the COVID-19 epidemic. It gives real-world proof that socio-economic aspects are related to post-pandemic consumption recovery, which helps India’s developing cities plan for sustainable and inclusive urban development.
Keywords: Household consumption expenditure, socio-economic determinants, COVID-19, pandemic, Resilience, Coimbatore
Citation of this paper:
REFERENCES
Baker, S. R., Farrokhnia, R. A., Meyer, S., Pagel, M., and Yannelis, C. (2020). How does an epidemic change how much individuals spend at home? Consumption during the COVID-19 epidemic in 2020. The Review of Asset Pricing Studies, 10(4), 834–862. https://doi.org/10.1093/rapstu/raaa009
Blundell, R., and Preston, I. (1998). Uncertainty about income and variances in how people spend their money. The Quarterly Journal of Economics, 113(2), 603–640. https://doi.org/10.1162/003355398555685
Dev, S. M., and Sengupta, R. (2020). Covid-19: How it affected the Indian economy. Institute of Development Research Indira Gandhi
Gupta, A., Azim, P., and Roy, S. (2021). Changes in food security and eating habits in rural India during COVID-19. The Journal of Rural Studies, 82, 224–234. https://doi.org/10.1016/j.jrurstud.2021.01.012
Jain, R., and Tiwari, A. (2021). Demographic determinants affecting household consumption resilience during COVID-19: Findings from Indian states. Indian Economic Journal, 69(3), 372–390.
Kapoor, R. (2020). The COVID-19 pandemic and the condition of India’s informal economy. Economic and Political Weekly, 55(19), 27–31.
Krueger, D., and Perri, F. (2006). Does income disparity result in consumption disparity? The Review of Economic Studies, 73(1), 163–193. https://doi.org/10.1111/j.1467-937X.2006.00373.x
Jeevan, M.; Vignesh; Preethraj; Gourav; Shreya; S.; and Vanishree. (2024). The TCS hiring scandal shows that it’s time to look into the corporate hiring process again. VLEARNY Journal of Business, 1(1), 25–29. https://doi.org/10.5281/zenodo.10541077
Kumar, S., & Srinivasan, P. (2023). Post-pandemic consumption recovery among urban households in Tamil Nadu: Evidence from expenditure data. 50(2), 189–207 of the Journal of Economic Studies. https://doi.org/10.1108/JES-02-2023-0064
Mehta, P., and Awasthi, A. (2022). Economic shocks and household consumption patterns: Insights from Indian households impacted by the pandemic. Journal of Development Policy and Practice, 7(2), 189–207.
Mishra, P., and Rampal, M. (2021). Gendered effects of COVID-19 on household consumption: Evidence from India. World Development, 144, 105470. https://doi.org/10.1016/j.worlddev.2021.105470
Narayan, D., & Pillai, R. (2023). The resurgence of consumer confidence and household spending in post-pandemic India. Asia-Pacific Journal of Economics & Finance, 14(3), 311–328.
Ramaswamy, V., and George, A. (2024). Digital payments and eco-friendly shopping in Indian cities: Changes since COVID. Urban Economics Review, 9(1), 55–73.
Singh, G., and Kaur, M. (2023). Changes in South Indian households’ spending habits and preferences for health-related goods and services after COVID-19. 20(4), 415–430 of the South Asian Journal of Economics and Development.
Suryanarayana, M. H. (2022). Pandemic, poverty, and inequality: The divide between rural and urban areas in India’s recovery. Economic and Political Weekly, 57(28), 24–31.
Srinivas, M., Jancy, E., & Farooq, A. M. (2025). From profit to planet: redefining business with sustainable manufacturing. VLEARNY Journal of Business, 2(1), 24–32. https://doi.org/10.5281/zenodo.14873902
K, M. G., & Banu, Z. (2025). The roles of green marketing in consumer decision making. VLEARNY Journal of Business, 2(1), 18–23. https://doi.org/10.5281/zenodo.14873884A. and N. Jagannarayan Prasuna (2024). Gender (female-headed families) as a determinant of food consumption expenditure in March 2020: A case study of Maharashtra. South Eastern European Journal of Public Health, 2024 (Special Issue), 1–10. https://doi.org/10.11576/seejph-4996681
VLEARNY Journal of Business
2 (3) 2025, 4-8, https://vlearny.com/journal/
© VLERNY
