VJB Archives

VLEARNY Journal of Business
(A double-blind peer reviewed Management Journal)

(Online) ISSN: 2584-2935                                      Frequency: Quarterly
(Print) ISSN: 3048-5770                                         Vol. 2 Issue 3, 2025 (July -Sep)

2.3.1 CHANGES IN URBAN CONSUMPTION IN COIMBATORE: AN ANALYSIS OF HEALTH, TOBACCO, AND ALCOHOL EXPENDITURES BEFORE, DURING, AND AFTER THE PANDEMIC
Chinmay Shinde, and Dr. Nandini Jagannarayan

2.3.2 RESILIENT SPENDING: SOCIOECONOMIC FACTORS INFLUENCING HOUSEHOLD CONSUMPTION IN POST-COVID MAHARASHTRA
*Dr. Nandini Jagannarayan, and Dr. Asha Prasuna

2.3.3 DEMOGRAPHIC DIMENSIONS OF CONSUMPTION: A LONGITUDINAL ANALYSIS OF AGE AND GENDER INFLUENCES ON HOUSEHOLD EXPENDITURE IN MAHARASHTRA

VLEARNY Journal of Business
(A double-blind peer reviewed Management Journal)

(Online) ISSN: 2584-2935                                      Frequency: Quarterly
(Print) ISSN: 3048-5770                                         Vol. 2 Issue 2, 2025 (Apr -Jun)

2.2.1 Smart Technologies for sustainable manufacturing: The role of Industry 4.0 in energy efficiency
Dr. Parul Tandan, and Priyanka Mehrotra

2.2.2 Leapfrogging For Socio-Economic and Green Sustainability
Spoorthi S, and Dr. Manjunath S

2.2.3 Evaluating the impact of financial management on the profitability of Small and Medium Enterprises (SMEs) in Gandhinagar, Gujarat
Dr. Deeksha Chandawat

2.2.4 Gender and employability in higher education: rethinking economic returns, barriers, and intersectional inequalities
Dr. R Uma, and Dr. Nandini Jagannarayan, Mala Goplani

VLEARNY Journal of Business
(A double-blind peer reviewed Management Journal)

(Online) ISSN: 2584-2935                                      Frequency: Quarterly
(Print) ISSN: 3048-5770                                         Vol. 2 Issue 1, 2025 (Jan – Mar)

2.1.0 Index

2.1.1 Project management in the pharmaceutical industry and clinical contract research organizations (cros): significance, challenges, and best practices
Dr. Nanjaraje S. Urs, Dr. Lakshmi J.R

2.1.2 Perception of women employees on quality of work life – a study on Bangalore urban hospitals
Dr. Kusuma H S, and Dr. S. Sai Ganesh

2.1.3 The roles of green marketing in consumer decision making
Monika .GK, and Zuraini Banu

2.1.4 From profit to planet: redefining business with sustainable manufacturing
Madhavi Srinivas, Evelyn Jancy, and A Mohammad Farooq

2.1.5 Artificial neural networks in cybersecurity: A holistic overview of innovations and applications
Anushree Anil, C.Y Maanya Patel, Bhoomika Kumbhar Shrikant, and Chetan B.S

2.1.7 Emergence of process factors for winning business deals amidst the eternal debate on personal relationships versus supplier capability for winning client contracts
Dr. Kunal R Joshi

2.1.8 Effective management of clinical research teams and projects: Best practices and insights
Dr. Lakshmi J R

2.1.9 A study on examining the impact of diversity, equity and inclusion initiatives on organizational performance
Apoorva M S, and Dr. Venkatesh Kumar N

VLEARNY Journal of Business
(A double-blind peer reviewed Management Journal)

(Online) ISSN: 2584-2935                                      Frequency: Quarterly
(Print) ISSN: 3048-5770                                         Vol. 1 Issue 4, 2024 ( Oct – Dec)

1.4 Index

1.4.1 An exploratory study of the financial performance of companies listed on the ESG 
Bharathi N R

1.4.2 Advancements in optimization techniques for software development: review of an application in technology management
Shilpashree BR Urs, Dr. Rajeshwari H, & Rajendra Patnashetty

1.4.3 The future of Agri marketing: Trends and innovation
Ashwini R, & Rakshitha R

1.4.4 Leveraging deep learning in management: enhancing decision-making and operational efficiency
Amogh Kashyap

1.4.5 The role of UPI payment applications in enhancing consumer engagement with brands
Swapna N.S, & Dr. Kanthimathinathan

1.4.6 Bridging finance and sustainability: a study on cash flow dynamics at a selected renewable energy company
Sampada Vinayak Hegde

1.4.7 The eco mindset- driving sustainable change through green business practices in textile sector
Dr. Azra Kouser, Niranjan D K., Rohini.R, & Dr. Vasantha Kumai.K

1.4.8 “Enumerate the awareness and challenges of fintech services among different demographic factors in Bengaluru city”- an empirical study
Tejas Kumar N, & Dr. S. Rosaline Jayanthi

1.4.9 Exploring the impact of artificial intelligence on social media marketing
Preetham S, Pooja S, & Bhumika G

VLEARNY Journal of Business
(A double-blind peer reviewed Management Journal)

(Online) ISSN: 2584-2935                                      Frequency: Quarterly
(Print) ISSN: 3048-5770                                         Vol. 1 Issue 3, 2024 ( July – Sept)

1.3 Index & Cover page

1.3.1. Theory of planned behaviour model- Act as bridging the gap between the
psychological variable, intention and its influence on online stock trading behaviour
Jayalakshmi K U, Chidananda H L, and Dr. Anouja Mohanty

1.3.2 Marketing mix of food delivery service by Zomato in Bangalore and the impact
of customer engagement
Shailesh Kumar

1.3.3 Entrepreneurial ecosystem and attitude towards entrepreneurship: A conceptual study
Dr. Sumathi G.N, and Dr. Anitha Elalarasi GN

1.3.4 A Study on the Impact of Financial Literacy on Investment Decisions of Financially Included House Holds with Special to Tumakuru District, Karnataka
Anusha N, and Dr. Anouja Mohanty

1.3.5 Tourism in India: A land of timeless beauty and endless adventure
Dr. S Saiganesh, and S. Balaji Mallikarjun

1.3.6 “What the Customer Wants you to Know” (with downloadable PowerPoint
presentation of the book review)
Jeevan M, Sudeesh Dande, and Shalini Kumari

VLEARNY Journal of Business
(A double-blind peer reviewed Management Journal)

(Online) ISSN: 2584-2935                                      Frequency: Quarterly
(Print) ISSN: 3048-5770                                         Vol. 1 Issue 2, 2024 ( April – June)

1.2 Index & Cover page

1.2.1. Artificial Intelligence in Education: Educators’ Perspective
Dr. Manjunath S

1.2.2 Prevailing Challengesfaced by clients in managing Saas/ Software licenses subscription, renewal, and support in B2B
Dr. Kunal Joshi

1.2.3 Brand Extension in the era of social media: Leveraging user- generated content for success
Dr. S SaiGanesh, and Prof. Parameswaran

1.2.4 Theoretical knowledge and understanding of theory leads to shape research: A practical argument
Dr. M Julias Ceasar

1.2.5 Exploring the Dynamics of job satisfaction and employee engagement in IT/ITes industries
Nanjaraje S. Urs, Dr. Sandeep Kumar Gupta, Dr. T. Lavanya Kumari, and Dr. Anouja Mohanty

1.2.6 Merger of HDFC Bank & HDFC Ltd., : A Well defined product penetration & Cross- Selling strategy (Case Analysis With Teaching Note)
Dr. Sumit Saha

1.2.7 Sell: The art, the Science, the Witchcraft (Book Review)
Gokul Krishnan, and Kaviyarasan K

VLEARNY Journal of Business
(A double-blind peer reviewed Management Journal)

(Online) ISSN: 2584-2935                                      Frequency: Quarterly
(Print) ISSN: 3048-5770                                         Vol. 1 Issue 1, 2024 ( Jan – March)

1.1 Index & Cover page

1.1.1. Computation of Plant’s happiness score: A new horizon of urban planning and management
Dr. Sumit Saha, and Arvind Perumbeti

1.1.2 Revamping the tourism and hospitality industry in Karnataka through enhanced customer experience
Dr. Sekappa N Makkalageri

1.1.3 TCS recruitment scandal:It’s time to recheck corporate recruiting system
Jeevan M, Vignesh M, Preeth Raj, Shreya S, Vanishree

1.1.4 Relevance of Social exchange theory in B2B situation
Kunal R Joshi, and Dr. D Anand

1.1.5 Knowledge as power: Unravelling the impact of education on women’s empowerment in India
Dr. Sankarsan Tokdar

1.1.6 Navigating the future: A glimpse into the emerging technologies shaping our world
Dr. SaiGanesh Somasekaran, Dr. Amulya Prasad Panda, and Dr. Shweta Tewari

1.1.7 Air India Acquisition: Eight decades of being Maharaja (Case Analysis)
Dr. Sumit Saha

1.1.8 22 immutable Laws of Marketing (Book Review)
Jeevan M, Shalini Kumari, Mudit Srivastava, and Sudeesh Dande