VJB Editors

Udit Joshi
Associate Director- Indian School of Business (ISB),
Gachibowli, Hyderabad, Telangana – 500 111
email: udit_joshi@isb.edu; ORCID: 0009-0007-1323-3005

I bring along an expansive marketing communications experience and positioning acumen to create the highest brand equity. I have enabled marketing and business solutions to brands both at a strategic and at tactical level across sectors. Recognized for my strategic impact in the field, I was honored with the 40 under 40 Young Turk Award by Reputation Today, Class of 2020. I have worked with agnostic and expansive brands, yet, my forte lies in the domains of Technology and Education. As a Darwinian, I believe that technology is the catalyst for human evolution.

I author the cutting-edge research-based content series – BrandRantz, which aims to bring a fresh perspective to how marketing is understood and experienced, reshaping consumer perspectives.

Dr. P K Biswas
Professor Emeritus & Advisor to Pro Chancellor Office- Jagaran Lakecity University, Bhopal, MP, India
email: drpk.biswas@jlu.edu.in

Dr. P K Biswas comes with 40+ years of academic experience and worked as Vice Chancellor, Dean of IMT Ghaziabad, Former Vice chancellor of Skyline University and many more.

Dr. P K Biswas’s  Teaching interests include Sustainability, CSR, Social and Environmental issues, Social Entrepreneurship, Micro Finance, Livelihoods and Participatory Development. I am focused on access to rights, social justice , community empowerment, and Sustainable Development Goals. Have taught in quality institutions. Done research & consulting assignments with World Bank, ADB, JICA,SIDA,UNDP,UNICEF,UNFPA, Ford Foundation, Govt of India, State Governments, NGOs & Civil Societies. Conducted training programs for Senior Forest officials & other Govt officials, FDPs for faculty members. Member of several international & national professional bodies. Published in peer-reviewed journals. Known as institution builder.

Dr. Anirrban Ghosh
Associate Dean- Vijaybhoomi University,

Greater Mumbai Jamrung, Tehsil – Karjat, District – Raigad, Maharashtra, 410201, India
email: anirrban.ghosh@vijaybhoomi.edu.in
ORCID: 0000-0002-3301-9774

Dr. Anirrban Ghosh is an advertising maverick and a passionate teacher with more than 30 years of experience at working in various senior level with renowned media organizations and advertising agencies such as ABP Group, India Today, BIG FM, ORG-MARG Media Research, Percept Advertising, Madison Advertising, etc. He has rich cross-category experience having navigated brands for leading Indian and Global corporations such as, Britannia, Nestle, Mondelez, Pernod Ricard, Asian Paints, Castrol, Pidilite, Hershey, and General Mills to name a few. An MBA and PhD in Marketing and certificate degree holder in Digital Marketing and Digital Analytics from both IIM, Ahmedabad and ISB, Hyderabad. He also holds a certificate in Branding and Marketing Management from MICA, Ahmedabad. He started his passion for teaching, around 17 years back and served as the Director for the School of Digital Media and Marketing (DMM) at Symbiosis Skills and Professional University, Pune and his last assignment was as an Associate Dean for NMIMS School of Branding and Advertising (SoBA), Mumbai. His areas of interest include, Brand Strategy, Global Branding, Marketing Communications, Consumer Culture, Creativity & Innovation, Shopper Marketing and Business Strategy. Prof. Anirrban teaches courses in these areas with consistently high student ratings. He publishes articles regularly, conducts executive development programs and consults with brands like Mondelez, Nestle, Castrol, Britannia etc.

Dr. Sudha Mavuri
Dean- Skyline University, Nigeria
email: dean.samss@sun.edu.ng 

Review Interest: Marketing, Entrepreneurship, International Business, Strategic Management, Application of Game theory in complex management problem solving

Dr. Sudha Mavuri is an Associate Professor in the Department of Economics, and the current Dean of Arts, Management and Social Science, Skyline University, Nigeria. She has a Ph.D in Economics, M.A in Economics and BA in History, Economics and Political Science with Economics Major from Osmania University, Hyderabad, India. In addition, she also has an MBA in Marketing from Andhra University, India. She has also done many certification courses in the areas of economics and entrepreneurship.
Experience
I have about 30 years of experience in teaching, research in the subject areas of economics and entrepreneurship and it also includes 10 years of experience in academic leadership. She has held positions like Principal, Director, Chairperson Student Affairs, and Chairperson-Gender Sensitization Committee in reputed academic institutions in India during her past employment. She has taught in prominent colleges affiliated to Andhra University, ICFAI Group, and GITAM University in India. During the period she has taken various initiatives in the areas of student empowerment, design and plan of social responsibility activities, intellectual capital building, capacity building and institutional development.
Additional roles and responsibilities handled over these years in the areas of academic leadership:
Research Guidance and adjudication
Student engagement, empowerment and Development Activities
Resource person for FDPs/MDPs/Consultancy
Content Development, curriculum design and Programme Designing
Involved in various value added outbound activities like community development activities,
Social projects and summer internship projects for both faculty and students.
Publications and Research experience: She has a unique mix of disciplines in her research works and her research revolves around sustainable development. Her major research works are in the areas of environmental economics, sustainable development goals and social entrepreneurship. She has above 15 international research papers publication in her credit and attended many international conferences.

Dr. Indrajit Goswami
Director- Chandigarh School of Business, CGC Jhanjeri, SAS Nagar, Mohali, Punjab-140307
email: director.mgmt@cgc.ac.in; ORCID: 0000-0001-5422-7217

Dr. Indrajit Goswami, Ph.D., has more than twenty-eight years of experience in teaching, research, curriculum planning, and administration in higher education in public and private universities and colleges including B-Schools. He has developed, facilitated, and delivered different course modules, strategic plans, accreditation self-appraisals, and process improvement initiatives in a wide range of situations. In the recent past, Dr Goswami was associated with Universal Business School, Maharashtra, as Professor-HR & Director-QAA and continues to guide institutions, providing leadership development and support for strategic planning, accreditation, and administrative studies.
His PhD is in Professional Ethics and the thesis has been archived in NASSDOC, ICSSR, New Delhi. As a student, Indrajit won Central Government merit scholarship during his PG education in 1991-93. He received ASMA-Inspiring Teacher Award-2021, Best Management Faculty Award in 2015, and Excellent Researcher Award in 2018. In 2016, was appointed as Pro-Vice Chancellor of Royal University of Dhaka, Bangladesh. He has earned appreciation for successful planning, execution, and reporting for five research projects for Mumbai Police. Published books, conference proceedings, case studies, chapters in edited books, and research papers in Emerald, SCOPUS, and other reputed peer reviewed journals. Dr Goswami has guided four doctoral projects and mentored couple of DBA scholars. He specialises in Social Research Methodology, Human Resource Management, Organizational Behaviour, General Management and Cross-disciplinary areas. Currently, he his associated as Director, Chandigarh School of Business, CGC Jhanjeri, Mohali.

Dr. Nigel Dsilva
Visiting Professor- TISS (School of Vocational Education),
Deonar Farm Road, BS Ambedkar Nagar, Chembur, Mumbai, Maharashtra 400085; email: nigel.hct606@sveol.tiss.edu ; ORCID: 0000-0002-7734-4827

Dr. Nigel D’Silva PhD (IIM-Mumbai) has more than twenty five years of rich experience in strategic advisory, risk, economic advisory, analytics, academics and industry. He is on the Editorial Boards of International Journal of Hospitality & Tourism Insight (Emerald), Journal of Economics and Finance (Canada), Global Journal of Management and Business (USA), Indian Journal of Economics, Journal of Hospitality & Tourism Education (Taylor & Francis) and an Advisory Council Member at Harvard Business Review (HBR). Dr. Nigel D’Silva has published research papers in leading international journals such as Emerald, Sage and Global Journals. He is alsi on the review panel board of the Journal Information Technology & People (Emerald Insight) and the International Journal of Indian Culture and Business Management (InderScience).

Prof. Santanu Roy
DIRECTOR-ICFAI Business School (IBS), The ICFAI University Dehradun, Rajawala Road, Central Hopetown, Dehradun 248011, Uttarakhand;
email: ORCID: 0000-0003-4566-1040

Review Interest: Entrepreneurship, International Business, Operations and Supply Chain Management, Strategic Management, Project Management, Technology Management

Prof. (Dr.) Santanu Roy is currently serving as the Director, ICFAI Business School (IBS), the ICFAI University, Dehradun, India. Dr. Santanu Roy is a Chartered Member, Chartered Institute of Logistics & Transport (CILT), United Kingdom. He is a Ph.D., Industrial Engineering & Management, Indian Institute of Technology (IIT) Kharagpur and holds an M.S. Degree in Physics from IIT Delhi. Dr. Roy is a Member of the Management Committee of the Association of Supply Chain Professionals (ASCP). He has been a Corporate Trainer for companies such as HINDALCO Industries Limited, Oil and Natural Gas Corporation (ONGC) and Central Public Works Department (CPWD) in India, and for companies such as the Landmark Group, Choithrams, and Redington Gulf FZE, in Dubai, UAE. He was an ERASMUS MUNDAS Teaching Fellow (European Commission) at Fontys University of Applied Sciences, Eindhoven, the Netherlands. Dr. Roy received the Best Teacher in Operations Management Award at Asia’s Best B-School Awards, Singapore, 22nd July 2011. He was a recipient of Best Paper Awards at prestigious International Conferences such as 14th International Entrepreneurship Forum (IEF) Conference, 16th -18th September 2015, Cape Town, South Africa, and 35th Institute for Small Business and Entrepreneurship (ISBE) Conference, 7th -8th November 2012, Dublin, Ireland.

Dr. Sumit Saha
Associate Professor- Dayananda Sagar Business School
email: editor@vlearny.com; ORCID: 0000-0002-0936-6952; https://www.researchgate.net/profile/Sumit-Saha-15

Dr. Sumit Saha is a philomath, researcher, entrepreneur, author, corporate trainer, copyright owner, management consultant, educator, and a seasoned professional with 16+ years of teaching, training, research, consultancy and industry experience. He has research experience from Indian Statistical Institute, Kolkata in Machine Learning, and Artificial Intelligence. He worked with top MNCs like Vodafone, Reliance communication, Hughes, InterCall and many more in different capacities up to Associate Vice President & Director. Currently , he is working in Dayananda Sagar Business School as Registrar and Associate Professor. He is a member of “Academic Council” &”Board of Studies”, Chairperson of “Admission Committee”,and “Research & Publication”, and President of the Institute Innovation Council (IIC) for his college.

Dr. Sumit is an active researcher, his research papers and publications have appeared in peer-reviewed national as well as international journals indexed in Scopus, Web of Science, and ABDC. He has published books, and reputed online courses in management and business statistics, analytics, and data science which has global acceptance in the students’ community. He is a reviewer for sage publications journals. He also taught 3000+ offline and 6000+ online students from 128 countries globally, trained corporates, and guided many scholars. His interest is in solving complex industry problems related to Entrepreneurship, Sales & Marketing, strategic management, and project management.

Dr. Amrita Sengupta
Chairperson PGDM- MDI
Murshidabad Kulori, P.O. – Uttar Ramna, P.S- Raghunathganj , Dist, State, West Bengal PIN – 742235
email: amritas@mdim.ac.in

Dr. Amrita Sengupta has completed her PhD from IIT Kharagpur with her Masters in Economics from Jadavpur University. She has more than fifteen years of experience in teaching, research and administration in varied organizations like IIM Calcutta, Sikkim Manipal Institute of Technology, iLEAD and Institute of Wetland Management and Ecological Design. She has worked extensively in both Development Economics and Resource and Environmental Economics. Also she has expertise in Statistics for Management, Management Science Models, Entrepreneurship & International Business.

Dr. Sendhil Kumar
Assistant Professor, Preesidency Business School, Presidency College, 33/2C and 33/2D, Kempapuram, Near-Reliance Fresh, Hebbal Kempapura, Bengaluru, Karnataka 560024
email: sendhilkumar.m@presidency.edu.in
ORCID: https://orcid.org/0000-0001-5116-8696

Dr. Sendhil Kumar is presently working as an Assistant Professor at Presidency Business School, Bengaluru, India. He is serving as IIC Convener for Presidency College. He is enrolled in the “Certificate Programme in Leadership and Change Management in IIM Indore”. He completed his Ph.D. degree in Management from Bharathiar University, Tamil Nadu, India. He completed an MBA from Anna University Chennai and an MSc (Psy) from Annamalai University. His research interests are organizational behavior, startups, small business management, and artificial intelligence in management. He has authored more than 50 research articles in Scopus and UGC care, and 12 proceedings presented at various professional conferences and venues. He has received the Best Paper award at International and National conferences. He has received two funding supports from the Indian Council of Social Science Research (ICSSR, New Delhi). He has been serving as a Reviewer for two journals, one from IGI Publisher and the other from Sage Publications. He has more than 23+ years of experience in Industry and Academics. His area of expertise is in the field of AI tools in Research and Digital Marketing and served as a resource person in various conferences, FDPs, and MDP’s.

Dr. Halaswamy D
Assistant Professor in Management, CHRIST Deemed to be University, Hosur Road, Bangalore- 560029
email: halaswamy@vlearny.com / halaswamy.d@christuniversity.in; ORCID: 0000-0003-1152-3010  ; https://www.researchgate.net/profile/Halaswamy-Naik/research

Dr. Halaswamy comes with an 9+ years of experience and working in Christ University as an Assistant Professor. His research work is published in many reputed Indian and foreign journals.

Dr. M. S. PRATHIBHA RAJ, Assistant Professor, Christ (Deemed to be University), BGR Campus, Hulimavu, Bannerghatta Road, Bangalore 560076;
email: prathibharaj.ms@christuniversity.in; ORCID: 0000-0003-2083-2317; 

Review Interest: Finance & Banking, Project Management, Case Study

Prof. Prathibha Raj has carved a niche for herself in the field of Management Studies and has served as a faculty for the past 19 years in most of the premier business schools in Bangalore.
She has 28 years experience which includes 9 years of Industry and 19 years of Teaching. She is a graduate and a post graduate in commerce from Mysore University and she has also completed her Master’s in Business Administration from Annamalai University. She has completed her M.Phil from Bharathiar University, Coimbatore and completed her Ph.D in the area of Banking from the same University under the guidance of Dr. G. Dinakar.
Prof. Prathibha has a rich industrial background, spanning well over 9 years in top companies like Hewlett Packard formerly Digital Equipment India Ltd, Sagar Group of Companies, and has served as a Executive Assistant to top managerial positions in various departments in these organizations.
She has won “BEST PAPER AWARD” for her article in national conference conducted by Surana PG Centre.
She has conducted many workshops for students on Data Analysis Using SPSS. She was a resource person for national level workshop organized for faculties on costing techniques. She has guided many research studies and projects for various programs.
She has also contributed several articles to management publications of various B-schools, National and International Conferences conducted by premier B-schools and Universities, other journals. She is the editor of Newsletter published in the college. She has hands on experience in preparing documentation work for accreditation, such as NBA, NAAC, IACBE etc.,
She has contributed articles to Scopus reviewed journals and written text book on Financial Management.

Dr. Neerupa Chauhan
Assistant Professor, Professional Accounting and Finance Department, Kristu Jayanti College, Kothanur (po), Bangalore – 56077
email: neerupa.c@kristujayanti.com; ORCID: 0009-0006-2777-653X

Doctorate in HRM from the University of Mysore, M.Phil from Christ University, PGDHRM, and MBA in Operation Management. Skilled in Microsoft Excel, Microsoft Word, Microsoft PowerPoint, and POWER BI. Worked with AMOS and SPSS for research work.
Currently, working in Academics as a Faculty in the commerce and management deptt.
A skillful and passionate educator, who believes in the ability of students to learn and flourish in a positive environment that is interesting, reassuring, and suitable to their distinctive capacities and aptitude.
Core interest areas are Statistics, production and Operation Management, Labour Laws and Welfare, Cost Accounting and portfolio Management. Apart from academics, have experience in infrastructure and environment engineering, EIA, EMP, feasibility studies, Solid waste and hazardous wate landfill site design, Preparation of Proposals (Manning Schedule, Work Schedule, Activity Schedule, Approach and Methodology, etc.) under the guidance of senior experts for ADB, World Bank and other bi-lateral agencies.

Dr. Sankararaman G, Professor, Rajalakshmi Engineering College Chennai, Tamilnadu;
email: sankararaman.g@rajalakshmi.edu.in; ORCID: 0000-0002-1891-4287; https://www.researchgate.net/profile/Sankararaman-Ganapathyraman

Review Interest: Business Ethics and Law, Finance & Banking, International Business

Professor in Management Studies Published 44 articles many are international Doctorate in Finance completed 28 years of teaching experience reviewer for many reputed journals and also editor for some peer reviewed journals.

Dr. Balu L
Director & Professor- Dayananda Sagar College of Science, Commerce & Arts,
Kumaraswamy Layout, Bengaluru – 560111; ORCID: 0009-0003-6382-842X; https://www.researchgate.net/profile/Balu-l-2

Dr. Sumathi GN, Professor, Vellore Institute of Technology, Chennai, Tamilnadu, India
email: sumathi.gn@vit.ac.in; ORCID : 0000-0002-3615-4410; ResearchGate profile: https://www.researchgate.net/profile/Sumathi-G-N

Review Interest: Entrepreneurship, Human Resources, Organizational Behavior

Dr. Sumathi G N is a Professor in the Organizational Behavior/ Human Resource Management division at VIT Business School, Vellore Institute of Technology, Chennai. She teaches OB, HRM, Organizational change and development, knowledge management, and HR analytics in the MBA program. she has over 13 years of teaching experience.
Her research work examines the work experience of gig employees and its impact on subjective well-being and performance outcomes. The other research interests are in remote work, emotional intelligence, acculturative stress, and faculty engagement
She is a Certified HR analytics and metrics professional (by Middle Earth CAMI) and conducts workshops on data analysis. She is an alumna of IIM-Ahmedabad (Faculty Development Programme Module). Professor Sumathi has received a Ph.D. in Management from the Indian Institute of Technology, Madras, MBA from Pondicherry University, and a B. Tech in Textile Technology from Anna University, Chennai.

Dr. Tapan Nayak

Director & Professor, ISBR College, Bangalore;
email: directorisbrcollege@isbr.in ; 

Dr.Tapan is an edu-business visionary with over two decades of experience in managing educational business while actively contributing to program road map design with demonstrated skills in achieving milestones and ensuring the utmost quality of education in line with stakeholder expectations.

He has the history of setting up educational institutions administrative direction and adapting to changing service priorities for improved quality of education and better management. Over the years, he has been driving key programs, research and innovation, recommending innovative solutions, implementing innovative strategy and identifying areas of improvement for an institution. He possesses strong knowledge in executing change management strategy while directing delivery methodology, pedagogy of teaching and learning experiences in various domains like Business Management, Commerce, Pharmacy, Education, Law, Aviation Management, Computer science.
He pursued his Bachelor of Commerce (Hons.), PG Diploma in Management, Master of Computer Applications (MCA), GNIIT in System Management, M.Phil (CS), Doctorate in Computer Science and Engineering ( Machine Learning).

He spent several years in teaching, research & development and trained more than 4000+ UG & PG students during his professional career. He published several International Journals and was awarded the most read articles by ResearchGate. A member of “The Prem Rawat Foundation”, USA. and Secretary, Anoushka Seva Trust (R.). Being a student friendly person and having good practical knowledge about their unknown problems which is helping to create a better environment and academic administration in an educational institution.

Dr. Debora Dhanya A, Associate Professor, Christ University, Hosur Road, Bangalore- 560029
email: debora.dhanya@christuniversity.in; ORCID: 0000-0003-0752-9014, https://www.researchgate.net/profile/Debora-Dhanya-A

Dr. Pushpa Gowri
Assistant Professor (Senior Scale)- Manipal University Jaipur, Jaipur-Ajmer Express Highway, Dehmi Kalan, Near GVK Toll Plaza, Jaipur, Rajasthan 303007
email: pushpa.gowri@jaipur.manipal.edu; ORCID: 0000-0001-5422-7217

Review Interest: Sales, Marketing, Entrepreneurship, International Business, Strategic Management, Book Review, Case Study

Dr D Pushpa Gowri is an Assistant Professor (Senior Scale) at the Centre for Distance and Online Education at Manipal University Jaipur. She has a BCom, MCom, B.Ed., & PhD from Bangalore University, an MBA from Annamalai University, and a KSET from Mysore University. She has over 13 years of teaching experience. Her areas of expertise are marketing, brand management, and international business. She has published research papers in esteemed national & international journals, presented papers at various conferences and published book chapters in Wiley and Elsevier. She is a passionate writer for Kannada newspapers. Her articles are published in Vijaya Karnataka and Prajanudi. She has been conferred the ‘BEST WOMEN EMPLOYEE’ Award from ISBR Bangalore. She has been honoured with ‘PRATHIBHA PURASKARA’ by DEVANGA SANGHA & DEVANGA NAUKARA SANGHA Bangalore for educational excellence. She has been awarded the ‘INNOVATIVE PROFESSOR AWARD’ (INDIA) by the ASIAN EDUCATION LEADERSHIP SYMPOSIUM & AWARDS 2023 for outstanding achievement and contribution to education.

Dr. Samala Nagaraj
Associate Dean- School of Innovation and Management (SoIM),
GNITS Campus, Shaikpet, Hyderabad, 500008
email: samala.nagaraj@soim.edu.in; ORCID: 0000-0001-5422-7217

Review Interest: Sales, Marketing, Data Analytics related to the business/ management decissions, Strategic Management

• A total of 20 years of research + teaching experience.
• 15 years of experience in teaching Marketing & Analytics. 5 years of research experience.
• Pursuing Graduate Certificate in Marketing & Digital Strategy from HARVARD UNIVERSITY
• Presenting a paper in the upcoming AMS Conference in May 2023, USA
• Program Chair for Executive MBA at Woxsen University (2020-21)
• Chair – University Research & Development (R&D) at Woxsen University
• Consultancy project worth 3 lakhs with Ridhira Pvt. Ltd
• Scopus H-index is 8 with over 24 articles and 935+ citations
• Published research papers in SSCI, ABDC – A, B & C, Scopus indexed journals
• 1 patent granted: 2022/07611 @ https://iponline.cipc.co.za/
• Guest Editor for Special issue in Journal of Consumer Behaviour (ABDC-A) indexed
• Editorial Board Member of Journal of Electronic Commerce in Organizations (ABDC-B) index
• Conducted 4 FDPs on Research & Publications
• Proficiency in statistical software like SPSS, AMOS, Python, & Tableau
• Qualified UGC-JRF (Junior Research Fellowship) in Management in December 2012

Dr. Prashant Saxena
Professor & Director- P P Savani University director.corprelation@gmail.com
email: ; ORCID: 0009-0006-2234-5378

Review Interest: Entrepreneurship, Organizational Behavior, Strategic Management

A career spanning 26 year’s mentoring over 1200 projects personally, I twra ted with more than 200 companies. A PhD work in competency building have a very strong understanding of research and its validity and utility in real world.

Note: To maintain the highest quality of the publication, by virtue our all editors are our reviewers.
Contacting reviewers/editors by any author of any form is strictly against the publication ethics. In such cases Author’s submitted manuscript will be rejected without any prior notice. Reviewers’ details are mentioned here to maintain the transparency, the quality of our reviewers and the reviewed manuscript only.