VLEARNY Journal of Business

VLEARNY Journal of Business
(A peer reviewed Management Journal)

Aim: VJB is committed to being a leading platform for the dissemination of cutting-edge research and scholarly discourse across various domains of business. The journal aims to facilitate the exchange of innovative ideas, theories, methodologies, and empirical findings among scholars, practitioners, and policymakers, contributing to the advancement of knowledge in business studies.

Scope:

1. Sales and Marketing: Research on marketing strategies, consumer behavior, branding, advertising effectiveness, sales management techniques, and market analysis.
2. Business Ethics and Law: Exploration of ethical dilemmas in business, corporate governance, legal issues in business operations, regulatory compliance, and corporate social responsibility.
3. Entrepreneurship: Investigation into startup management, innovation strategies, technology commercialization, venture capital, and entrepreneurial decision-making.
4. Finance & Banking: Analysis of financial markets, investment strategies, corporate finance, banking practices, financial risk management, and monetary policies.
5. Human Resources: Studies focusing on HR management practices, talent acquisition, employee development, performance evaluation, workplace diversity, and employee relations.
6. International Business: Examination of global business environments, cross-cultural management, international trade policies, foreign direct investment, and multinational corporation strategies.
7. Data Analytics in Business Decision Making: Application of data analytics techniques, big data analysis, predictive modeling, and data-driven decision-making in business and management contexts.
8. Organizational Behavior: Research on individual and group behavior within organizations, leadership styles, motivation theories, organizational culture, and employee engagement.
9. Operations and Supply Chain Management: Investigation into operations strategy formulation, supply chain optimization, logistics management, quality control, and lean manufacturing principles.
10. Strategic Management: Analysis of competitive strategy development, industry analysis, corporate diversification, mergers and acquisitions, and strategic decision-making processes.
11. Application of Game Theory in Management: Exploration of game theory applications in solving complex management problems, strategic decision-making, and negotiation strategies.

VJB publishes research articles, book review, and case analysis (with teaching note).

Word limit for all the above manuscripts is approximately 3000-6000 words, except Book Review (1500 words).

VJB welcomes submissions of research articles, book reviews, and case analyses (accompanied by teaching notes) that contribute to enhancing our understanding of business phenomena and provide actionable insights for academics and practitioners alike. Through its diverse content and rigorous review process, VJB aims to foster interdisciplinary discourse and promote excellence in business scholarship.

VLEARNY Journal of Business
(A peer reviewed Management Journal)

Editor in Chief

Dr. Sumit Saha, Registrar & Associate Professor, Dayananda Sagar Business School, Bangalore, India;
email: editor@vlearny.com/ sumitsaha@dsbs.edu.in; ORCID: 0000-0002-0936-6952; https://www.researchgate.net/profile/Sumit-Saha-15

Distinguished Editors

Dr. P K Biswas, Vice Chancellor- Jagran Lakecity University, Bhopal – 462044
email: vc@jlu.edu.in/ drpk.biswas@jlu.edu.in

Dr. S. Sai Ganesh, Professor, Dayananda Sagar University, Bangalore, Karnataka;
email: dr.saiganesh@dsu.edu.in

Associate Editors

Dr. Sekappa N Makkalageri, Associate Professor, Dayananda Sagar Business School, Bangalore, India
email: shekar@dsbs.edu.in

Dr. Halaswamy D, Assistant Professor, CHRIST Deemed to be University, Bangalore, India;
email: halaswamy.d@christuniversity.in; ORCID: 0000-0003-1152-3010  ; https://www.researchgate.net/profile/Halaswamy-Naik/research

Dr. Neerupa Chauhan, Assistant Professor, Kristu Jayanti College (Autonomous), Bangalore, India;
email: neerupa.c@kristujayanti.com; ORCID: 0009-0006-2777-653X

Dr. Srinivas Kolachina, Associate Professor, KL Business School, KL University
KLEF, Green Fields, Vaddeswaram, Guntur District, Andhra Pradesh. 522302;

Dr. Sumathi GN, Professor, Vellore Institute of Technology, Chennai, Tamilnadu, India

Dr. Sankararaman G, Professor, Rajalakshmi Engineering College Chennai
email: sankararaman.g@rajalakshmi.edu.in; ORCID: 0000-0002-1891-4287; https://www.researchgate.net/profile/Sankararaman-Ganapathyraman

Dr. Srinivasan K, Professor, Presidency College (Autonomous), HOD commerce & Management, Bangalore, Karnataka
email: srinivasan.k@presidency.edu.in

Dr. Manjunath S, Director & Professor, Patel Institute of Science & Management, Bangalore, India;

Dr. Balu L, Professor, BMSIT & M, Yelahanka, Bengaluru;
email: balu@bmsit.in ; ORCID: 0009-0003-6382-842X; https://www.researchgate.net/profile/Balu-l-2

Debora Dhanya A, Associate Professor, Christ University, Bangalore
email: debora.dhanya@christuniversity.in; ORCID: 0000-0003-0752-9014, https://www.researchgate.net/profile/Debora-Dhanya-A

Advisory Board

Dr. P K Biswas, Vice Chancellor- Jagran Lakecity University, Bhopal – 462044
Dr. Dilip Nandkeolyar, Director, Institute of Marketing and Management, Delhi NCR, India

Corporate Advisor

Mr. Nanjaraje S Urs, ceo, Clinoquent Research Pvt Ltd., Mehsana, Gujarat, India.
Dr. Dhruva Sreenivasa Chakravarthi, Global COO, Humancare Worldwide, Dubai, UAE;

Note: To join our editorial/reviewer/advisory team please submit your nomination  here

Editorial Details:
Editor-in-chief: Dr. Sumit Saha
Publishing Body: VLEARNY Technology LLP.
ISSN: 2584-2935 (Online)
Address: No 802, Block 1, Wing A, Suncity Gloria, Sarjapur Road,
Doddakanalli, Carmelaram, Bangalore – 560035, Karnataka

VLEARNY Journal of Business
(A peer reviewed Management Journal)

Editorial Board Policy of VLEARNY Journal of Business

The Editorial Board of VLEARNY Journal of Business adheres to the highest standards of professionalism, integrity, and academic excellence in fulfilling its responsibilities. The following policies are established in accordance to meet the highest standards of academia:

1. Composition of the Editorial Board:
   • The Editorial Board comprises distinguished scholars and experts from diverse areas of business studies, ensuring comprehensive coverage of the field.
   • Members are selected based on their expertise, academic credentials, research contributions, and editorial experience.
   • The Board is periodically reviewed and updated to maintain relevance and inclusivity.
2. Editorial Independence:
   • Editorial decisions, including manuscript evaluation, selection, and publication, are made independently by the Editor-in-Chief and Associate Editors, free from undue influence or conflicts of interest.
   • Editorial Board members are expected to uphold the principles of impartiality, objectivity, and fairness in their decision-making process.
3. Peer Review Process:
   • All submissions undergo rigorous peer review by experts in the relevant field to ensure scholarly rigor, methodological soundness, and contribution to knowledge.
   • Reviewers are selected based on their expertise and track record of publications in the subject area.
   • Reviewers’ identities are kept confidential to maintain impartiality and encourage candid feedback.
4. Ethical Standards:
   • The Editorial Board upholds the highest ethical standards in scholarly publishing, including integrity, transparency, and respect for intellectual property rights.
   • Editors and reviewers are expected to adhere to ethical guidelines, including those outlined by the Committee on Publication Ethics (COPE), to prevent plagiarism, fraud, and conflicts of interest.
5. Conflict of Interest Policy:
   • Editorial Board members are required to disclose any potential conflicts of interest that may influence their judgment or decision-making process.
   • Conflicts of interest may include financial interests, personal relationships, or academic affiliations that could affect objectivity or impartiality.
   • Editors may recuse themselves from handling submissions in cases of significant conflicts of interest.
6. Editorial Decision Appeals:
   • Authors have the right to appeal editorial decisions if they believe there are substantive errors or discrepancies in the review process.
   • Appeals are reviewed by the Editor-in-Chief and/or Editorial Board members not involved in the initial decision, ensuring a fair and impartial review.
7. Editorial Board Meetings/ Communications:
   • Regular meetings/ email communications of the Editorial Board are convened to discuss/communicate journal policies, strategic initiatives, and editorial matters.
   • Meetings may be conducted in person or virtually to facilitate collaboration and decision-making among Board members. OR, communicating/discussion through email among board members on relevant policies.

The Editorial Board of VLEARNY Journal of Business is committed to upholding the highest standards of scholarly publishing and advancing knowledge in the field of business studies in accordance with the Web of Science index standards.

VLEARNY Journal of Business
(A peer reviewed Management Journal)

1. Manuscript Preparation:

• Ensure that your manuscript adheres to the journal’s focus on business and managerial efficacy.
• Prepare your manuscript in English, using clear and concise language.
• Format your document according to the journal’s specified template, available on the journal website. refer past published articles in this website.
• Include an abstract that provides a succinct summary of the research, key findings, and implications.
• Follow a consistent citation style, preferably using APA style.

2. Manuscript Structure:

• Title: Provide a clear and descriptive title that reflects the essence of your research.
• Author Information: Include author names, affiliations, email, and contact details. Clearly indicate the corresponding author. ALL the author should mention their respective ORCID and ResearchGate profile link. These are must.
• Structured Abstract: VJB prefers authors to write abstract in structured manner. This includes Purpose, Design/methodology/approach, Findings, Research limitations/implications, Originality/Value.
• Introduction: Clearly state the research problem, objectives, and significance.
• Literature Review: Summarise relevant literature and position your research within the existing knowledge.
• Research Methodology: Describe the research design, data collection methods, proper Sample size & sampling method, and analytical approaches employed.
• Data Analysis:  use of appropriate statistical methods for analysis of data and its representation
• Results: Present your findings in a clear and organized manner using tables, figures, or graphs.
• Discussion/ Interpretation: Interpret your results, discuss their implications, and relate them to existing literature.
• Limitations/ future scope: Mentioning the limitation of the research and scope of future improvement of the research is expected.
• Conclusion: Summarize key findings, contributions, and potential avenues for future research.

3. Ethical Considerations:

• Clearly state any potential conflicts of interest.
• Provide appropriate acknowledgments for funding sources and contributors.
• Ensure that your research complies with ethical standards, including proper consent and data protection.

4. Submission Process:

• Submit your manuscript only through email to editor@vlearny.com
• Include a cover letter briefly introducing your manuscript, highlighting its significance and novelty.
• Confirm that your manuscript has not been submitted elsewhere and is not under consideration by another journal.

5. Peer Review Process:

• All submissions undergo a rigorous peer-review process. Be prepared to address reviewers’ comments and revisions.
• Maintain confidentiality regarding the review process.

6. Copyright transfer & Distribution rights:

• Authors are responsible for obtaining permissions for any copyrighted material used in their manuscripts.
• Upon acceptance, authors will be required to transfer copyright to the journal.
• Upon acceptance, if copyright transfer letter is not asked/submitted, in that case also, author will be responsible in case of any copyright violation for his submitted manuscript in future also.
•  Generally, a copyright transfer form is shared with the authors after final selection and before the publication. However, this is not mandatory, and without that also author by default confirms, upon the submission of the original manuscript, that the author transfers the copyright and exclusive distribution rights to VLEARNY Journal of Business unconditionally without any honorarium.

7. Manuscript Formatting:

• Use consistent font and formatting throughout the document.
• Use double column style,
• Include page numbers, headings, and subheadings for clarity.
• Ensure that all figures and tables are appropriately labelled and cited in the text.

8. Plagiarism Check: We focus on quality paper and research. We accept submitted articles which is less than 15% plagiarism (We accept only Turnitin report). It is advised to the author to check the similarity of the document in Turnitin software, and to share the similarity report with the original manuscript.

Important: You may click here to avail our plagiarism (Turnitin report) check service.

9. Citation Guidelines: Please read citation guidelines before sending the final manuscript.

10. Submission Deadline:

• Check the journal’s website for specific submission deadlines and adhere to them.
• Contact/Paper submission Information:

• For inquiries regarding the submission process, contact/ submit your paper to the editorial office only at editor@vlearny.com

Disclaimer: The contributors hold sole responsibility for any statement of fact or opinion presented in the research papers or articles. The editorial board explicitly disavows any legal accountability and liability associated with assertions, facts, opinions, or interpretations provided by contributors. Contributors associated with the VLEARNY Journal of Business bear the exclusive responsibility for obtaining permission to use and reproduction of any copyrighted material.

By following these guidelines, you contribute to the quality and professionalism of “VLEARNY Journal of Business”. We and our editorial board look forward to receiving your insightful contributions.

Protect Your Work, Be Aware of Predatory Journals and Publication Scams!
A peer review takes at least 2–3 months. Journals promising publication for a fee in 24–48 hours are not credible. VJB submissions are accepted via email only at editor@vlearny.com 

VLEARNY Journal of Business
(A peer reviewed Management Journal)

Our reviewers are highly qualified and experienced professionals who uphold the reliability, validity, essence, and quality of research contributions from authors through a robust blind peer-review process. The blind peer-review policy of the VLEARNY Journal of Business is designed to not only maintain the essence and validity of manuscripts but also to ensure the overall integrity of the publication.

The blind peer-review process involves reaching out to esteemed scholarly reviewers with in-depth knowledge of the specialized discipline to evaluate the manuscripts. The reviewer panel comprises experts with common areas of interest, expertise, and experience relevant to the work being assessed. The success of this process relies on the trust and active participation of the reviewers, and we express our gratitude for their valuable comments and suggestions, which enhance the quality of the research papers.

Reviewers are granted autonomy to reflect, appraise, and provide constructive criticism, aiming to assist researchers in revising and incorporating suggested changes to enhance their contributions to the field of research and innovation.

Method to communicate to Reviewers from editorial team:

Editor(s) request reviewers through email/ post/ personal interaction for the review of any submitted manuscript. If you are asked to provide a review, in order to avoid delays, we would be grateful if you could let us know as soon as possible if you are unable to complete it at the time or if a problem arises after the invitation has been accepted. Suggestions for alternative reviewers are always gratefully received!

Reviewers assess manuscripts based on the following parameters:

1. Coverage of key parameters in the manuscript: Abstract, Introduction, Literature Review, research methodology, results and discussion, conclusion, and research implications.
2. Title of the Manuscript: Evaluation of whether the title concisely describes the research content.
3. Originality: Determination of whether the paper provides new and justified information of publishable quality.
4. Review of Literature: Assessment of whether the paper explains the conducted work in the relevant research area, identifies gaps in literature, and justifies the need for the present research. It is expected that articles will appropriately acknowledge the surrounding literature for the topic.
5. Research Methodology: Examination of the clarity in explaining the design and methodology, setting objectives for primary research, and proper design of secondary sources.
6. Results and Discussion: Verification that the results and discussion align with the research objectives, expectations, and hypothesis, noting variations from prior research.
7. Conclusion: Evaluation of whether the conclusion is logically drawn from the objectives, results, and discussion.
8. Implications for Future Research: Identification of suggestions for future research, contribution to knowledge, and scope for further research.
9. Quality of Communication: Assurance that communication is clear, expression is readable, and sentence structure is grammatically correct.
10. If authors have referred previous published relevant articles in VLEARNY Journal of Business and/or cited all relevant references in their manuscript.

Ethical issues are addressed by the editorial team before sending the manuscript to the panel of reviewers.

Checklist for Reviewers:

1. Clear indication of Accept/Reject/Minor Revision/Major Revision with reasons. If revision is suggested, specific parameters and sections are outlined.
2. Submission of a manuscript revision format to the author, including reviewer’s comments.

Reviewers’ final decision regarding acceptance or rejection falls into one of three categories:

• Rejected
• Accepted
• Accepted but requires revision (either major or minor)

Protect Your Work, Be Aware of Predatory Journals and Publication Scams!
A peer review takes at least 2–3 months. Journals promising publication for a fee in 24–48 hours are not credible. VJB submissions are accepted via email at editor@vlearny.com only.

VLEARNY Journal of Business
(A peer reviewed Management Journal)

Peer Review Policy of VLEARNY Journal of Business

At VLEARNY Journal of Business, we uphold a rigorous peer review process in accordance with the standards set forth by the Web of Science index. Our peer review policy is designed to ensure the quality, integrity, and credibility of the scholarly articles published in our journal. The following outlines our peer review process:

1. Initial Screening:
   • Upon submission, all manuscripts undergo an initial screening by the Editorial Board to assess their suitability for the journal and adherence to formatting and submission guidelines.
2. Peer Review Assignment:
   • Manuscripts passing the initial screening are assigned to qualified reviewers with expertise in the relevant field.
   • Reviewers are selected based on their academic credentials, research experience, and familiarity with the subject matter of the manuscript.
3. Double-Blind Review:
   • We employ a double-blind peer review process, where the identities of both the authors and the reviewers are anonymized to ensure impartiality and minimize bias.
   • Reviewers are instructed to evaluate the manuscript objectively, focusing on the quality of research, methodology, significance of findings, and adherence to ethical standards.
4. Review Evaluation:
   • Reviewers provide detailed feedback and constructive criticism on various aspects of the manuscript, including its strengths, weaknesses, clarity, and originality.
   • Reviewers assess the validity of the research methodology, accuracy of data analysis, interpretation of results, and relevance to the field of business studies.
5. Editorial Decision:
   • Based on the reviewers’ feedback and recommendations, the Editor-in-Chief and Associate Editors make an editorial decision regarding the manuscript.
   • Editorial decisions may include acceptance, revision with minor or major changes, or rejection, taking into account the scholarly merit and contribution of the manuscript.
6. Author Notification:
   • Authors are promptly notified of the editorial decision along with reviewers’ comments and recommendations.
   • In the case of revision, authors are provided with clear guidelines and timelines for addressing reviewers’ concerns and submitting revised manuscripts.
7. Final Decision:
   • Revised manuscripts undergo a subsequent round of review to ensure that all concerns have been adequately addressed.
   • The final decision regarding acceptance for publication is made based on the thorough evaluation of the revised manuscript.

At VLEARNY Journal of Business, we are committed to maintaining the highest standards of peer review excellence to advance scholarship and contribute to the dissemination of impactful research in the field of business studies.

VLEARNY Journal of Business
(A peer reviewed Management Journal)

Publication & Research Ethics for VLEARNY Journal of Management

VLEARNY Journal of Management is dedicated to upholding the highest standards of publication and research ethics. Authors, reviewers, editors, and all parties involved in the publication process are expected to adhere to the following ethical guidelines. The ethics statements of VLEARNY is based on the guidelines which are framed by the Committee on Publication Ethics (COPE) available at COPE.