VLEARNY Journal of Business
(A peer reviewed management journal) (Online) ISSN: 2584-2935
Frequency: Quarterly Vol. 1 Issue 2, 2024 ( April – June)
1.2.0 VLEARNY Journal of Business: Forging Ahead with Purpose (Editorial)
Dr. Sumit Saha
1.2.1. Artificial Intelligence in Education: Educators’ Perspective
Dr. Manjunath S
1.2.2 Prevailing Challengesfaced by clients in managing Saas/ Software licenses subscription, renewal, and support in B2B
Dr. Kunal Joshi
1.2.3 Brand Extension in the era of social media: Leveraging user- generated content for success
Dr. S SaiGanesh, and Prof. Parameswaran
1.2.4 Theoretical knowledge and understanding of theory leads to shape research: A practical argument
Dr. M Julias Ceasar
1.2.5 Exploring the Dynamics of job satisfaction and employee engagement in IT/ITes industries
Nanjaraje S. Urs, Dr. Sandeep Kumar Gupta, Dr. T. Lavanya Kumari, and Dr. Anouja Mohanty
1.2.6 Merger of HDFC Bank & HDFC Ltd., : A Well defined product penetration & Cross- Selling strategy (Case Analysis With Teaching Note)
Dr. Sumit Saha
1.2.7 Sell: The art, the Science, the Witchcraft (Book Review)
Gokul Krishnan, and Kaviyarasan K