About the Author:

Ram Charan, a business guru is a world-renowned advisor to business leaders and corporate boards, a best- selling author, and an award-winning teacher. He is known for his keen insights into business problems and his real-world practicality in solving them. For nearly four decades, Ram has advised some of the world’s most successful business leaders on far-ranging issues, from corporate governance and CEO selection to changing corporate culture at companies like General Electric, Verizon, Dupont, and Colgate. His solutions are highly pragmatic, largely because of his field research approach, observing real-life actions and extracting what works.