Dr. Sumit Saha, Associate Professor, Dayananda Sagar Business School (DSBS), Bangalore, Karnataka, India; Email: sumitsaha@sumitsaha.com; ORCID: 0000-0002-0936-6952
Introduction
HDFC Bank was founded in August 1994 as HDFC Bank Limited, with its headquarters in Mumbai, India. In January 1995, the financial organization began operations as a Scheduled Commercial Bank. Bank provides services and products such as wholesale banking, retail banking, treasury, car loans, two-wheeler loans, personal loans, property loans, patron durable mortgage, lifestyle mortgage, and credit cards. Payzapp and SmartBUY are two additional virtual merchandise options.
The bank’s distribution network consisted of 8,344 branches and 19,727 ATMs spread over 3,811 cities as of 1 June 2023. In fiscal year 2017, it deployed 4,30,000 POS machines and issued 2.35 crore (23.5 million) debit cards and 1.2 crore (12 million) credit cards. As of one June 2023, it had a permanent workforce of 1,77,000 people. Housing Development Finance Corporation Limited (HDFC) is an Indian non-public sector mortgage lender headquartered in Mumbai. It was created in 1977 with the help of India’s business community as the country’s first specialist mortgage firm and the flagship of the HDFC group of companies. HDFC was founded by the Industrial Credit and Investment Corporation of India (ICICI). Hasmukh Bhai Parekh played an important role within the framework of this. Hasmukh Bhai Parekh played an important role inside the foundation of this organization, which began with the primary goal of resolving the housing need in India and gradually expanded thereafter. HDFC Asset Management Company launched its mutual fund schemes in 2000. The same year, the IRDA granted. Registration with HDFC Standard Life Insurance, India’s first personal quarter lifestyles coverage company. It is currently present in India, Kuwait, Oman, Qatar, Saudi Arabia, Singapore, the UAE, and the UK.
Keywords: Acquisition, Air India, Management, strategy
For Citation of this paper: Saha, S. (2024). MERGER OF HDFC BANK & HDFC LTD.: A well-defined product penetration & cross-selling strategy. VLEARNY Journal of Business, 1(2), 42–54. https://doi.org/10.5281/zenodo.10902215
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