Abstract:

The tourist sector in India offers an intriguing challenge. Even if the “Incredible India” campaign has been successful in increasing awareness, the country still has difficulties realizing its enormous potential. This study examines the various facets of Indian tourism, emphasizing its Unique Selling Proposition (USP) and the challenges it faces. India is unique in its unmatched fusion of rich culture, ancient history, and varied landscapes. With activities ranging from hiking in the Himalayas to relaxing on immaculate beaches, the nation has much to offer. But there are still barriers in the form of severe international rivalry, inadequate infrastructure, and safety worries. India’s tourism sector may reach its full potential and become a top travel destination worldwide by tackling these issues and successfully promoting its distinctive offers.

Keywords: Indian Tourism Industry, Incredible India Campaign, Tourist Safety, Culture Seekers