Abstract

The future of agricultural marketing is poised to be shaped by significant trends and innovations driven by technology, sustainability and consumer preferences. Key trends including the increasing adoption of digital platforms and e-commerce, enabling farmers to connect directly with consumers reducing intermediaries. Sustainability is at the forefront, with growing consumer demand for eco-friendly and ethically produced goods. This is pushing brands to adopt green marketing and promoteregenerative farming practices. Social media and influencer marketing are becoming powerful tools for promoting agricultural products and educating consumers on sustainable choices. This paper explores the future of agri-marketing, highlighting emergingtrends and innovation that are reshaping the industry. Digital platforms, blockchain tech, and precision agriculture are empowering farmers to reach broader markets with greater efficiency and transparency. Social media and e-commerce platforms create direct connections between producers and consumers. The rise of consumer demand for organic, local and ethically sourced products further emphasizes the need for sustainability in marketing strategies. This study intended to analyse the data relating to the said topic through questionnaires. This paper examines the future outlook for Agri-marketing, where technology, sustainability and farmer empowerment converge to create a more equitable and efficient agricultural marketplace.

Key words: Sustainability, Intermediaries, Eco-friendly, social media, digital platforms, technology etc.