*Swapna N.S, Research Scholar, School of Management, CMR University, Bengaluru, India. Email: swapna.ns@cmr.edu.in
Dr. Kanthimathinathan, Associate Professor, School of Management, CMR University, Bengaluru, India. Email: kanthimathinathan@cmr.edu.in
Abstract
The study explores the role of UPI payment applications in improving consumer engagement with brands in the digital economy. The researcher has used primary research involving 300 respondents, the findings offer insights into how businesses can leverage UPI technology to enhance consumer engagement and increase their digital presence.
Keywords: UPI payment applications. Consumer Engagement
Citation of this paper: N S, S., & Kanthimathinathan. (2024). The role of IPI payment applications in enhancing consumer engagement with brands. VLEARNY Journal of Business, 1(4), 33–36. https://doi.org/10.5281/zenodo.14268811
VLEARNY Journal of Business
1 (4) 2024, 33-36, https://vlearny.com/journal/ © VLERNY Technology LLP.