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Marketing Management Masterclass
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Marketing Management is not only important to know, but also compulsory subject to cover for any private, government institutions including any Universities. This is one of the courses which gives a complete idea about marketing and its application to the business problems. This course gives a strong fundamental base for all the students. This course is a comprehensive guide for all the students, marketing professionals and for those who want to move from corporate to education field.
- It is a complete guide of Marketing Management and Marketing concepts used in education and corporates with live industry cases, videos and examples.
- If you are a BCom/MCom/ Finance/PGDM/MBA students or preparing for competitive exams then this course is must for you
- If you are in corporate, learn the tricks and gain the knowledge to outstand.
- Land a High-Paying Job through the practical and theoretical knowledge of the course
- Want to start your own consultancy, this course is for you.
- If you want to move from corporate to teaching profession, then this is a must have course
- Downloadable Chapter Notes for competitive exams and future reference
- Do not think you I am teaching you remotely, I am always happy to clear your doubts. Just message me anytime!
Marketing Management
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1Introduction to Marketing Management23:26
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2Segmentation, Targeting, positioning23:08
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3Need of segmentationPreview 31:40
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4Consumer Buying Behaviour19:45
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5Maslow's Needs Theory29:30
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6STP & MH in nutshel15:10
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7Product application & appropriate cases as per Maslow's Hierarchy16:10
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8Defining Marketing18:18
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9Exchange of Value23:10
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10Value Chain Analysis (VCA) & Porter's Value Chain Model14:23
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11Value CreationVideo lesson
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12Defination of Marketing16:10
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13Mktg concept, Utility & Orgn Functions25:18
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14Simple Marketing & Holistic Marketing23:12
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15Internal, Integrated, Relationship & Performance Marketing22:16
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16Marketing 1.0,2.0, 3.036:12
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17Customer Equity & Case study17:19
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18Marketing Environment12:23
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19Marketing env case videos23:12
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20Product Life Cycle (PLC), micro & macro env23:23
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21Intellectual Property Rights-123:20
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22Intellectual Property Rights-229:20
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23Strategic Management Process13:11
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24Consumer Buying Behaviour & Mkt Research Process46:33
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25Course End Exam-MM51 questions1. This practice exam contains 50 MCQs 2. All questions are compulsory 3. Passing once all the model exam sets are mandatory to get the certificate Best of luck!
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Marketing Management Masterclass
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Course details
Duration
7:26:38
Lectures
24
Video
6:26:38
Quizzes
1
Level
Masters
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