VJB Journal Issues

VLEARNY Journal of Business
(A double-blind peer reviewed Management Journal)

(Online) ISSN: 2584-2935                                      Frequency: Quarterly
(Print) ISSN: 3048-5770                                         Vol. 1 Issue 3, 2024 ( July – Sept)

1.3 Index & Cover page

1.3.1. Theory of planned behaviour model- Act as bridging the gap between the
psychological variable, intention and its influence on online stock trading behaviour
Jayalakshmi K U, Chidananda H L, and Dr. Anouja Mohanty

1.3.2 Marketing mix of food delivery service by Zomato in Bangalore and the impact
of customer engagement
Shailesh Kumar

1.3.3 Entrepreneurial ecosystem and attitude towards entrepreneurship: A conceptual study
Dr. Sumathi G.N, and Dr. Anitha Elalarasi GN

1.3.4 A Study on the Impact of Financial Literacy on Investment Decisions of Financially Included House Holds with Special to Tumakuru District, Karnataka
Anusha N, and Dr. Anouja Mohanty

1.3.5 Tourism in India: A land of timeless beauty and endless adventure
Dr. S Saiganesh, and S. Balaji Mallikarjun

VLEARNY Journal of Business
(A double-blind peer reviewed Management Journal)

(Online) ISSN: 2584-2935                                      Frequency: Quarterly
(Print) ISSN: 3048-5770                                         Vol. 1 Issue 2, 2024 ( April – June)

1.2 Index & Cover page

1.2.1. Artificial Intelligence in Education: Educators’ Perspective
Dr. Manjunath S

1.2.2 Prevailing Challengesfaced by clients in managing Saas/ Software licenses subscription, renewal, and support in B2B
Dr. Kunal Joshi

1.2.3 Brand Extension in the era of social media: Leveraging user- generated content for success
Dr. S SaiGanesh, and Prof. Parameswaran

1.2.4 Theoretical knowledge and understanding of theory leads to shape research: A practical argument
Dr. M Julias Ceasar

1.2.5 Exploring the Dynamics of job satisfaction and employee engagement in IT/ITes industries
Nanjaraje S. Urs, Dr. Sandeep Kumar Gupta, Dr. T. Lavanya Kumari, and Dr. Anouja Mohanty

1.2.6 Merger of HDFC Bank & HDFC Ltd., : A Well defined product penetration & Cross- Selling strategy (Case Analysis With Teaching Note)
Dr. Sumit Saha

VLEARNY Journal of Business
(A double-blind peer reviewed Management Journal)

(Online) ISSN: 2584-2935                                      Frequency: Quarterly
(Print) ISSN: 3048-5770                                         Vol. 1 Issue 1, 2024 ( Jan – March)

1.1 Index & Cover page

1.1.1. Computation of Plant’s happiness score: A new horizon of urban planning and management
Dr. Sumit Saha, and Arvind Perumbeti

1.1.2 Revamping the tourism and hospitality industry in Karnataka through enhanced customer experience
Dr. Sekappa N Makkalageri

1.1.4 Relevance of Social exchange theory in B2B situation
Kunal R Joshi, and Dr. D Anand

1.1.5 Knowledge as power: Unravelling the impact of education on women’s empowerment in India
Dr. Sankarsan Tokdar

1.1.6 Navigating the future: A glimpse into the emerging technologies shaping our world
Dr. SaiGanesh Somasekaran, Dr. Amulya Prasad Panda, and Dr. Shweta Tewari

1.1.7 Air India Acquisition: Eight decades of being Maharaja (Case Analysis)
Dr. Sumit Saha